Odor-less Paint

Reported December 2007

MONTVALE, N.J. (Ivanhoe Newswire) -- Planning a paint job but hate the dreadful smell? Thanks to chemists, there is a new paint that promises no stink! And the benefits don't stop there; it's also environmentally friendly and dries fast.

"Aura meets the most strict VOC rules in the United States. The benefit is, it's much lower odor," Carl Minchew of Benjamin Moore said.

VOCs pollute indoor air quality and the environment. While the new aura paint is "green," what really sets it apart is the reds and blues.

"We didn’t just make the new paint. We made all new colorants," Minchew said.

With traditional paint, when you ask for a specific color, they mix base paint with a generic colorant. But aura comes with its own colorant, and requires a special mixer. That's because instead of the color just sticking to the binder particles, aura's colors are embedded into the paint, locking in a richer color that’s harder to rub off.

Aura's chemistry also makes the paint thicker, so you don’t need to prime sheetrock, and it dries faster. And aura hides better. With regular paint, one coat doesn’t hide a pre-existing grey stripe on the wall. But one coat of aura does much better.

Aura isn’t cheap at fifty-five dollars at gallon, but its makers say the time you’ll save is priceless.

The Materials Research Society contributed to the information contained in the TV portion of this report.

Click here to Go Inside This Science or contact:

Eileen McComb, Director of Communications
Benjamin Moore & Co.
(201) 949-6620
Eileen.McComb@Benjaminmoore.com

For more information on new paints and other materials:

Materials Research Society
Warrendale, PA 15086-7573
(724) 779-3003
webmaster@mrs.org

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