Contact:
Courtney Hylton
chylton@ivanhoe.com
(407) 691-1504

ORLANDO, FL (October 7, 2005) -- Ivanhoe Broadcast News, the nation's leading independent producer of medical news, and ROO Media, a leading online broadcast network, announce an agreement to provide ROO with the latest medical and women's consumer video news reports.

ROO Media, a subsidiary of ROO, provides Web sites with video content they need to compete effectively for high-value broadband users and the advertisers looking to target them.

"We would like to offer our clients and viewers the best video available. That's why we turned to Ivanhoe. Their Medical Breakthroughs, Family Health and Smart Woman reports are perfect for our platform," says Marc Mulgrum, Vice President/Business Development, ROO Media.

"We're excited about being selected by ROO Media for our extensive video library and providing consumers compelling video in an online environment," says Marjorie Bekaert Thomas, Ivanhoe CEO. "This partnership will help online medical news continue its dynamic growth."

As one of the first online broadcasters to focus on medical breakthroughs and to catalog its thousands of reports, Ivanhoe allows Web surfers to access the latest medical news. ROO's video-streaming technology platform represents a turn-key solution that can be integrated and activated on any Web site.

About Ivanhoe Broadcast News

Headquartered in Orlando, Fla., Ivanhoe Broadcast News is the country's largest television news-gathering organization covering medical breakthroughs, family health and consumer news for women. From its beginning in 1982, Ivanhoe has earned its reputation for providing TV stations with creative, top-quality and thought-provoking news stories that offer viewers solutions: latest breakthroughs in science and medicine, tips on staying healthy, and advice from women for women. Ivanhoe has a client base of more than 200 television network affiliates in the United States, reaching 82 million television households five times a week. Their Web site, http://www.ivanhoe.com, publishes a free weekly e-zine on medical breakthroughs called, First To Know, to 120,000 subscribers worldwide.

About ROO

ROO Group, Inc., "ROO" is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO Media, a subsidiary of ROO, offers turn-key video solutions for businesses seeking to improve their Web presence with video broadcasts or broadcast their own latest video clips. ROO helps businesses advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet. More information can be obtained at http://www.roogroupinc.com.