Contact:
Courtney Hylton
chylton@ivanhoe.com
(407) 691-1504

ORLANDO, FL (October 3, 2005) -- Ivanhoe Broadcast News, the nation's leading independent producer of medical news, and Ikana Media, a leading Web design firm, announce an agreement to provide Ikana with the latest medical news from around the country in both text and video formats.

Ikana Media specializes in the health/consumer products arena. They have been awarded the job of creating a consumer Web site for Johnson & Johnson called, Understanding Health. Dr. Nancy Snyderman, longtime network reporter and now VP of Education for Johnson & Johnson, will be reporting on a number of important health topics online providing visitors answers to all of their health questions.

"When we got the go ahead from Johnson & Johnson to create Understanding Health, we knew we would need top-notch medical news ... That's why we turned to Ivanhoe for their wealth of experience and medical news in both text and video format," says Allison Sesnon, Managing Partner, Ikana Media.

"We're excited about being selected by Johnson & Johnson for our massive online video medical library and supplying consumers another avenue to watch compelling video in an online and on-demand setting," says Marjorie Bekaert Thomas, Ivanhoe CEO. "Partnering with Ikana and Johnson & Johnson will undoubtedly help online medical news 'popularity' continue its explosive growth."

As one of the first online broadcasters to focus on medical breakthroughs and to catalogue its thousands of reports, Ivanhoe enables Web surfers to access the latest medical news. The Johnson & Johnson Web site will provide a simple and standardized method to access one of the largest libraries of medical news on medical breakthroughs available.

About Ivanhoe Broadcast News

Headquartered in Orlando, Fla., Ivanhoe Broadcast News is the country's largest television news-gathering organization covering medical breakthroughs, family health and consumer news for women. From its beginning in 1982, Ivanhoe has earned its reputation for providing TV stations with creative, top-quality and thought-provoking news stories that offer viewers solutions: latest breakthroughs in science and medicine, tips on staying healthy, and advice from women for women. Ivanhoe has a client base of more than 200 television network affiliates in the United States, reaching 82 million television households five times a week. Their Web site, http://www.ivanhoe.com, publishes a free weekly e-zine on medical breakthroughs called, First To Know, to 120,000 subscribers worldwide.