Contact:
Courtney Hylton
chylton@ivanhoe.com
(407) 691-1504

ORLANDO, FL (April 18, 2003) -- Ivanhoe Broadcast News, the country's largest news-gathering organization covering medical information for television stations, has been selected by Choice Media Inc., a leading Internet advertising sales and services company, to enhance Choice Media's health presence across their information network.

Ivanhoe will distribute its daily health news to Choice Media, in both text and streaming video formats, plus provide access to Ivanhoe's deep archive of 6,000+ medical reports. This will help enhance Choice Media's services to on-line publishers in the health care industry.

Marjorie Bekaert Thomas, President of Ivanhoe Broadcast News, says, "We are very pleased to be selected by a leading Internet company like Choice Media to supply medical news. This agreement will allow us to expand our Web presence through Choice Media's network of 4.3 million unique visitors with over 40 million monthly page views and top 10 medical Web sites including HealthCentral, HealthScout and MDChoice." Ivanhoe.com has earned recognition from U.S. News & World Report, America Online, Prodigy, as well as many national health associations. It is also one of four sites recognized for journalism excellence in 2002 by the Online News Association and Columbia University, was a finalist in Time Inc Health's 2001 International Health & Medical Media Awards, and was chosen the 2002-2003 Golden Web Award.

From its beginning in 1982, Ivanhoe has earned its reputation for providing television stations with creative, top-quality and thought-provoking news stories that offer viewers the latest breakthroughs in medicine, tips on staying healthy, and advice for women from women. In January 1996, Ivanhoe launched Ivanhoe.com, a top on-line medical health information site and Ivanhoe Newswire, its daily health news feed.

Dr. Ash Nashed, president, co-founder and CEO of Choice Media, says, "Expanding the quantity and quality of our health content is a key element to the turnkey advertising representation services we offer our blue chip customers. Ivanhoe is a leader in producing quality, editorially-objective consumer-centric health news and information to television stations, and we look forward to expanding their reach online to millions of consumers across the entire Choice Media NetworkTM."

About Ivanhoe Broadcast News

With a client base of 250 network affiliates across the United States, Ivanhoe's medical reports are broadcast by television stations reaching 80 million households five times a week. Ivanhoe.com was launched as a logical extension of Ivanhoe's television series, Medical Breakthroughs. It features daily news on the latest advances in medicine and over 5,000 archived reports for the benefit of those searching for treatments by leading specialists from around the country. Receive a Medical Alert! e-mail every time we report medical developments on your topic of interest, go to Ivanhoe.com and click on Medical Alerts! in the top banner.

About Choice Media, Inc.

Choice Media, Inc., headquartered in Somerville, New Jersey, is a leading Internet advertising sales and services company optimizing the buying, selling and delivering of online marketing solutions. It represents premium-branded Web properties to global, blue chip marketers. Additional information on Choice Media can be found at http://www.choicemedia.com.