Choice Media Expands Content Via Partnership With America’s Largest Television Health News Gathering Organization

Daily coverage from Ivanhoe Broadcast News will increase Choice Media’s daily news coverage by more than 35%.

Somerville, NJ, and Orlando, FL (April 8, 2003) – Choice Media, the world’s leading healthcare advertising representation firm and second largest online health network, has signed an agreement with Ivanhoe Broadcast News, the country’s largest news-gathering organization covering medical information for television stations, to expand Choice Media’s health news coverage.

The relationship provides Ivanhoe’s award-winning health news across the entire Choice Media NetworkTM of leading consumer and professional health Web sites serving over 6 million unique visitors. Choice Media sites will also allow users to instantly email Ivanhoe stories of interest, as well as to create printer-friendly versions, in order to enhance communication with family members, physicians, and other health providers.

From its beginning in 1982, Ivanhoe has earned its reputation for providing television stations with creative, top-quality and thought-provoking news stories that offer viewers the latest breakthroughs in medicine, tips on staying healthy, and advice for women from women. With reach greater than CNN, Ivanhoe Broadcast News’ reports are seen on over 200 local television stations in cities with 80 million television households. In January 1996, Ivanhoe launched Ivanhoe.com, a top on-line medical health information site and Ivanhoe Newswire, its daily health news feed. The site has earned recognition from U.S. News & World Report, America Online, Prodigy, as well as many national health associations. It was also recognized for journalism excellence in 2002 by the Online News Association and Columbia University, was a finalist in Time Inc Health's 2001 International Health & Medical Media Awards, and was chosen for the 2002-2003 Golden Web Award.

Dr. Ash Nashed, president, co-founder and CEO of Choice Media, says, “Expanding the quantity and quality of our health content is a key element to the turnkey advertising representation services we offer our blue chip customers. Ivanhoe is a leader in producing quality, editorially-objective consumer-centric health news and information to television stations, and we look forward to expanding their reach online to millions of consumers across the entire Choice Media Network.”

Marjorie Bekaert Thomas, President of Ivanhoe Broadcast News, says, “We are very pleased to be selected by a leading health network like Choice Media to supply medical news. This agreement will allow us to expand our award-winning Web presence through Choice Media’s Network of more than 6 million unique visitors with over 55 million monthly page views and top 10 medical Web sites including drkoop.com, HealthCentral, HealthScout, MDChoice, and RxList.”

About Choice Media, Inc.
Headquartered in Somerville, NJ, Choice Media is the second largest online health network in the world, representing BabyZone, drkoop.com, Drugs.com, HealthCentral.com, Healthscout.com, Healthsquare.com, HeartCenterOnline, HeartInfo.org, InteliHealth.com, MDchoice.com, Rxlist.com, among others. The advertising representation firm represents premium-branded Web properties to global, blue chip marketers, while optimizing the buying, selling and delivery of online marketing solutions. More information on Choice Media can be found at www.choicemedia.com.

About Ivanhoe Broadcast News
With a client base of 200 network affiliates across the United States, Ivanhoe's medical reports are broadcast by television stations in cities with 80 million households. Ivanhoe.com was launched as a logical extension of Ivanhoe's television series, Medical Breakthroughs. It features daily news on the latest advances in medicine and over 5,000 archived reports for the benefit of those searching for treatments by leading specialists from around the country. To receive a Medical Alert by e-mail every time Ivanhoe reports medical developments on your topic of interest, go to http://www.ivanhoe.com/newsalert.

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